Test and Protect Stakeholder Toolkit

From Rachael McCulloch, Scottish Government

I would like to provide the below update to Test & Protect, as well as the attached stakeholder toolkit for your use. Please get in touch if you have any further questions.

As previously mentioned, the Test and Protect Campaign, NHS Scotland’s approach to controlling the spread of coronavirus in our communities, was launched on Thursday 28th May. This campaign will run for six weeks, with activity on social media, TV and radio, press and outdoor digital posters.

The main focus of the campaign is to inform people about the Test and Protect process, and how this process will support people to get tested as soon as they develop symptoms. We are looking for your support to share this message within your networks and within your organisations, as we require our collective cooperation to control the spread of coronavirus within our communities. The First Minister has set out the Route Map for easing restrictions, and as we move through Phase 1 we are calling on everyone to become familiar with the Test and Protect service. You can also view the published guidance for employers for Test & Protect here.

We are also developing a Door Drop for every household in Scotland that will provide key information about the service and guidance on the support available for those that need to isolate, which will land in every Scottish home the week of 22nd June.

Stakeholder Toolkit

Please find attached the Test and Protect Stakeholder Toolkit, which outlines:

The Test and Protect service
Infographic outlining the Test & Protect process
Links to further information
Key messages
Campaign details
Social Posts
Editorial Copy

You can also download all campaign assets via the Dropbox Link or via the NHS Inform Toolkit

Thank you in advance for your help extending the reach of  Test and Protect campaign messages. If you have any questions on the above, please don’t hesitate to get in touch with the SG Covid Marketing Team using COVID19MIU@gov.scot

Click on the link below to open the toolkit: